“We seek your understanding”

If anyone of you watched a movie at any GV cinemas this month, you will receive the $2.50 off voucher. But had anyone of you use it yet? FYI, the voucher is valid till 27 April (yes it's TODAY!). 

Lastsplash and I wanted to watch MI3, which will be out 3 May. We read through all the small and large prints on the voucher and found no condition that states that this voucher cannot be used for advance purchasing of tickets. So I decided to try my luck yesterday.

When it's my turn, I saw the big sign at the ticketing booth that says:

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Kindly note that the voucher can only be used for the following movies.

Ice Age2       XXX         XXX (such a ulu show that I can't remember the title)

We seek your understand in this. 

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What's the use of issuing the voucher but restricting its use? I was quite pissed off with it. — tore the vouchers into many pieces.